The Well is a distribution platform being used as a springboard for its umbrella company Jopwell. Jopwells' recruiting platform connects Black, Hispanic/Latino, Native Americans and students to companies.
The identity developed for The Well is multi-faceted: The aesthetic encompasses a symbolic representation of a well. Second, the mark teeters between wordmark and symbol. This unique nuance forces the eye to move between reading the words and seeing the symbol. This creates a sense of curiosity which makes viewing this logo more memorable.