Alice by Heart was a musical with music by Duncan Sheik, lyrics by Steven Sater, and a book by Sater with Jessie Nelson. The musical is inspired by Lewis Carroll's Alice's Adventures in Wonderland.
Concepted and executed multiple directions for the Broadway musical Alice by Heart. The set design and costumes hadn't been determined prior to key art being developed. Given only the music and script to reference the following directions focused on the darker undertones of the Alice narrative.
CLIENT : BROADWAY MUSICALS
PROJECT TYPE : BRANDING, KEY ART