Baby Brasa is a new restaurant specializing in Peruvian rotisserie chicken. The ingredients are of the freshest and healthiest caliber, and are sourced from the highest quality farms specializing in organic, free-range, chicken.

The identity for Baby Brasa has two distinct features. Firstly, curves were derived from the upright stance of a rooster. Custom typography was developed with regards to these curves and applied further for the development of a secondary mark. Second, the rooster had to be as minimal and as recognizable as possible.