R.L.Stine is an American novelist, short story writer, television producer, screenwriter, and executive editor. Stine has been referred to as the "Stephen King of children's literature" and is the author of hundreds of horror fiction novels, including the books in the Fear Street, Goosebumps, Rotten School, Mostly Ghostly, and The Nightmare Room series.
While partnering with Mayo Studios I developed a brand and web experience that exemplified the R.L. Stine persona. All touchpoints were crafted to complement Stine's spooky aesthetic by utilizing his unique brand voice in unexpected ways.
CLIENT : R.L. STINE
PROJECT TYPE : BRANDING, STRATEGY, UI/UX, WEB