R.L.Stine is an American novelist, short story writer, television producer, screenwriter, and executive editor. Stine has been referred to as the "Stephen King of children's literature" and is the author of hundreds of horror fiction novels, including the books in the Fear Street, Goosebumps, Rotten School, Mostly Ghostly, and The Nightmare Room series.
While partnering with Mayo Studios I created a brand and website that captured the essence of R.L. Stine's persona. Every touchpoint was carefully crafted to complement Stine's spooky aesthetic and unique brand voice, which we incorporated in unexpected ways.
CLIENT : R. L. STINE
PROJECT TYPE : BRANDING, STRATEGY, UI/UX, WEB