United Rentals, Inc. is the world's largest equipment rental company, with about 13 percent of the North American market share as of 2019. It owns the largest rental fleet in the world with about 660,000 rental units totaling about $14.2 billion in original equipment cost.
In collaboration with Droga5 I lead a brand design sprint for United Rentals. Above is one example of the many directions I created.
CLIENT : UNITED RENTALS
PROJECT TYPE : BRANDING, CAMPAIGN